Tuesday Tip: Optimizing Your Shop for Search Engines

A while back the fine people at Etsy came out with a set of VERY helpful hints on how to optimize your shop titles, listings and descriptions to be more attractive to search engines. I tried this on my shop and I saw a lot more hits in the following weeks.

To gage the difference in before and after, you should totally be using Google analytics to see who and where your shop visitors are coming from. To do this, log into your shop and on the left hand side there's the menu of shop areas. Under "shop setup" there's a listing for web analytics and there are directions for what you need to do.

These SEO(search engine optimization) principles can also be applied to blogs or other social media sites to help people on the big wide interwebs find you and what you're trying to say, sell, show - whatever!

Here's a link to the step by step process along with handy photos to help you understand what all that crazy technical jargon means. The techies in your life will be very impressed with what you've learned :)